The Choctawhatchee Basin Alliance (CBA) has been accepted into the unique 1% for the Planet network. Members of the network give 1% of their revenue or individual earnings back to environmental nonprofits each year. As an organizational member of 1%, CBA is now eligible to receive these gifts to improve swimmable, fishable waterways.

Each nonprofit organization entering 1% for the Planet is nominated by a business or individual already participating in the movement. After donating to CBA programs for two years, New Belgium Brewing Company nominated CBA.

“1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving” the organization explains. According to the 1% for the Planet mission, “1% for the Planet is a credible and accessible way to support the environment. It's not always easy to know where and how to support good work. Most businesses and individuals don't have the expertise to develop their own environmental giving strategies, and few have the time or resources to sort through the dizzying array of options for how to make a difference.” 1% provides that guidance.

1% for the Planet accepts nonprofit organization in six core issue areas: climate, food, land, pollution, water and wildlife. CBA remains under the “water” umbrella category. Originally founded in 2002, 1% for the Planet “members have given more than $200 million to environmental nonprofits to date.”

“1% for the Planet allows us to reach a brand new audience not only in our region, but nationally as well,” explains Alison McDowell, Director of CBA, “We appreciate that 1% for the Planet encourages partnerships through monetary gifts, but also through volunteer events, in-kind contributions, and raising awarness.” McDowell continues, “Each gift will be invested into the Choctawhatchee Bay watershed to preserve the heart and soul of our community for generations to come.”